当今,互联网正全面融入到当代人的生活、工作、学习、娱乐、人际交往等所有领域,传统媒体的市场份额则在日益萎缩,特别是纸媒。虽然纸质媒体拥有着专业化的新闻队伍、广阔的信息渠道,都不是网络媒体在短期内可以造就的,但受其巨大冲击,如果纸质媒体僵守自己的地盘,不作战略与战术的权变,那就不啻于自杀。 Today, the Internet is being fully integrated into all fields of life, work, study, entertainment and interpersonal communication among contemporary people. The market share of traditional media is shrinking, especially on paper media. Although the paper media possesses a specialized news team and a vast information channel, not all online media can be created in a short period of time. However, if it is hit hard by paper media, it will not change its strategy or tactics , Then not suicide.