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报刊语体服务于社会各种交际行为,是书面语中最常见的语体形式。报刊语言经常使用个性化的语言及修辞手段,来达到书面语与日常口语的融合,体现作者的个人表达特点。由于口语简练易懂,修辞色彩经常发生变化,还带有讽刺、戏谑特征,加强了报刊的感染力,使报刊成为人们文化生活中重要的一部分。
The service of newspapers and periodicals serves all kinds of communicative activities in the society and is the most common form of written language. Newspaper language often use personalized language and rhetorical devices to achieve the integration of written language and daily spoken language, reflecting the author’s personal expression characteristics. Due to the conciseness and comprehension of spoken language, the color of rhetoric often changes with ironic and teasing features, which enhance the appeal of the newspapers and make the newspapers become an important part of people’s cultural life.