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介绍了电信运营商在全业务经营环境下如何定位高价值客户,以及保有高价值客户的两个思路和一个原则,并分析了为保有高价值客户实施差异化服务的重点所在。
This paper introduces two tenets and one principle of telecom operators in positioning high value customers and maintaining high value customers in the context of full business operation. It also analyzes the key points for implementing differentiated services for maintaining high value customers.