新媒体时代带来了舆论环境的深刻变化,并且这种变化给公共舆论生成带来的可能性,这种可能性表现在:开放性的舆论环境使刻板成见逐渐减弱;,新意见领袖群体积极参与舆论传播;舆论传播多元化,话语空间双峰并起;拟态环境越来越接近现实环境等,而要想形成李普曼所说的真正的舆论,必须去除成见,回归理性,拟态环境还原真实。 The new media era has brought profound changes in the media environment, and the possibility of such changes brought about the generation of public opinion. The possibilities are as follows: the open media environment has weakened rigid stereotypes; the new opinion leaders have been active in groups Participation in the dissemination of public opinion; diversification of media, the dual peak of space for words; mimicry environment closer and closer to the real environment, etc., and in order to form what Lippmann called the real public opinion, we must remove stereotypes, return to rationality, real.