对经营行为的认识和评价,综括起来,存在两种观点:一种是“效果论”,另一种是“控制论”。这两种观点尽管立论不同,却具有共同的理论基础,其实质是把实际与既定的或理想的经营行为作比照,试图建立经营行为的约束机制。但笔者认为,市场是变化的,经营行为应是不断改进、发 There are two kinds of views on the understanding and evaluation of business behaviors: one is “theory of effect” and the other is “cybernetics.” Although these two views differ from each other in their arguments, they all share a common theoretical basis. The essence of these two views is to compare actual and established or ideal business practices and try to establish a restraining mechanism of business conduct. However, I believe that the market is changing, business behavior should be continuously improved, made