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证券投资基金产品与市场上其他的理财产品竞争之激烈,使得基金的营销越来越被基金公司所重视。本文从基金市场的现状出发,分析基金销售过程中存在的问题,并在文章结尾提出合理化建议和对策。
The intense competition between securities investment fund products and other wealth management products on the market has made the fund marketing more and more valued by the fund companies. Based on the current situation of the fund market, this article analyzes the problems existing in the fund sales process and puts forward reasonable suggestions and countermeasures at the end of the article.