需要牢记:记者相当聪明,在处理危机的过程中不能被忽视,忽视记者只会使得原本已经很困难的局面变得更加严重,对公司声誉和发展更具破坏性。因此,我们在这里提供了一些技巧,帮助公司充分利用媒体的注意来减少危机对公司造成的损失。要点不能对危机事件作出快速反应与“不作评沦”没有区别。或许没有足够的时间来作好周密的准备或者回答记者可能提出的所有问题。需要牢记在心的是:即使公司无法回答所有问题,也总可以让媒体听到公司的声音。公司应当尽可能地回答记者一般会问到的六个问题:是谁?什么事?在什么地点?什么时间?什么原因?事情的经过(涉及金额是多少)?不要担心不能回答记者提出的所有问题,任何人都不可能提供这些问题的全部 It is important to keep in mind that reporters are smart and cannot be ignored in the process of dealing with crises. Ignoring reporters will only make the already difficult situation even more severe and more destructive to the reputation and development of the company. Therefore, we have provided some tips here to help the company make full use of the attention of the media to reduce the losses caused to the company by the crisis. Key Points No quick response to a crisis event is no different than “no evaluation”. Perhaps there is not enough time to make thoughtful preparations or answer all the questions that the reporter may ask. What needs to keep in mind is that even if the company cannot answer all questions, it can always let the media hear the voice of the company. Companies should answer as many of the six questions that reporters generally ask: who, what, where, when, why, what happened (how much is involved), and don’t worry about not being able to answer all the reporter’s requests. Problem, no one can provide all of these problems