由于受全球性经济衰退的影响,1993年,台湾自行车行业始终处在低迷徘徊状态中,大部分企业都出现销售下降,收益减少的情况,下降的幅度普遍在10～20％左右。造成台湾自行车不景气的主要原因有以下几点。 一、海外投资超预算 岛内资金大出血 近年来,为了扩大生产规模,降低生产成本,台湾自行车企业纷纷向海外寻求新的生产据点,像巨大、美利达、桂盟、美而光等有名的整车厂、零部件厂相继在大陆开设独资 Due to the global economic recession, in 1993, the Taiwan bicycle industry was in a state of low-lying state. Most companies experienced a decline in sales and revenue reduction, and the decline rate was generally around 10 to 20%. The main reasons for the sluggish bicycle in Taiwan are as follows. I.Overseas investment over budget The island’s capital bleeds In recent years, in order to expand the scale of production and reduce production costs, Taiwan’s bicycle companies have sought overseas new production bases, such as giant, Merida, Guimeng, Midea and other famous vehicles. Plants and parts factories have established sole proprietorships in mainland China