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形式美法则作为一种形式法则,它有着普遍性和通用性,适用于绘画、雕塑、建筑等各艺术门类,不隶属于某一种风格范畴。在西方自古希腊时代就有一些学者与艺术家提出了美的形式法则的理论。时至今日,形式美法则已经成为现代设计的理论基础知识,并在设计过程中体现出它的重要性。形式美法则主要包括对称均衡、单纯齐一、调和对比、比例、节奏韵律和多样统一等,它构成了海报招贴设计鲜明的艺术特色。
As a formal law, the formal beauty principle has its universality and universality. It applies to various art categories such as painting, sculpture, architecture, etc., and is not affiliated with a certain category of style. In ancient times in the West, some scholars and artists put forward the theory of the beauty of form and law. Today, the principle of formal beauty has become the theoretical basic knowledge of modern design, and reflects its importance in the design process. The principle of formal beauty mainly consists of symmetrical equilibrium, simple unity, harmonic contrast, proportion, rhythm and diversity, which form the distinctive artistic features of poster posters design.