企业文化作为一种相对的研究领域始于２０世纪８０年代，源于美国一些专家学者对日本较为成功的企业进行观察、并认真分析后而提出的，企业文化建设的好坏与企业短期利益及长远利益息息相关。改革开放以来，特别是九十年代后期，我国企业界和理论界在经历企业改革理论和实践成 As a relative field of corporate culture began in the 1980s, some experts and scholars from the United States to observe the more successful companies in Japan, and carefully analyzed later put forward, the construction of corporate culture and business short-term interests and Long-term interests are closely linked. Since the reform and opening up, especially in the late nineties, our country's business circles and theorists have undergone the theory and practice of enterprise reform into