线上与线下的打通,闭环的形成,跨界经营的成功,这之间最大的障碍反而是企业曾经成功的经验。这不仅仅要涉及思维方式的转变、企业组织架构的调整、人才支撑体系的配合,更重要的是冲破自身固有困局,自我解剖的能力。从线上视角看,互联网可以分成两个阶段,第一阶段是互联网作为一个独立的行业,有别于传统线下行业,这时候提得最多的是“互联网新经济”和“互联网行业”的概念。在这个阶段,互联网和线下各产业是平行存在的,互联网和线下实体 Online and offline get through, the formation of closed-loop, the success of cross-border operations, the biggest obstacle to it is the business has been successful experience. This not only involves the transformation of the mode of thinking, the adjustment of the organizational structure of enterprises, the cooperation of the personnel support system, and more importantly the ability to break through its inherent difficulties and self-dissection. From the online perspective, the Internet can be divided into two phases, the first phase is the Internet as an independent industry, different from the traditional offline industry, this time is the most mentioned is the “new Internet economy” and “Internet Industry ”concept. At this stage, the Internet and offline industries exist in parallel, the Internet and offline entities