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经济全球化的不断进展对翻译造成了深远的影响,随着经济交往活动的日益增加,广告翻译也以惊人的速度增长。翻译作为跨文化交际的重要组成部分,译者对广告的翻译也不无时无刻地体现着跨文化交际的行为。
The continuous progress of economic globalization has had a far-reaching impact on translation. As the activities of economic exchanges increase, the translation of advertisements has also increased at an alarming rate. As an important part of intercultural communication, translators do not reflect transculturally all the time.