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一问:广告不属于经济?中国实行计划经济体制时,广告基本不存在,改行市场经济,广告喷涌而出,20年来一直与经济发展同步高速发展,此一简单事实足以证明广告与市场经济的内在联系。从领域上说,广告与市场同属经济领域,应无异议,至少不会有人把广告划归军事或外交领域中;从行业上说,做广告的也就是做市场的也就是投身经济活动的,也不会有错,最多是偶尔也有把广告人说成是搞艺术的。总之,以广告与经济如此密不可分的联系,应该顺理成章地推论出广告学与经济学之间的内在概念衔接和逻辑联系,应当名正言顺地给出广告在整个经济系统中的功能和地位。但居然非也。
Q: When advertising economy does not belong to economy? When China implemented the planned economic system, advertising basically did not exist. When it switched to the market economy, advertisements sprung up and developed rapidly along with economic development in the past 20 years. This simple fact proves that advertising and market economy inner relationship. From the field of view, advertising and the market belong to the economic field, there should be no objection, at least no one will be placed under military or diplomatic fields; from the industry, the advertising is to do the market is to engage in economic activities, There will be no mistake, at best, there are occasional ads as saying is engaged in art. In a word, with advertising and economy so closely linked, it should be reasonable to deduce the inherent concepts and the logical connection between advertising and economics. The function and position of advertisements in the entire economic system should be given a fair and objective statement. But actually not too.