论文部分内容阅读
目前，科隆展览集团正在大力推行数字化策略，并在员工层面做了必要投资。除了目前的“科隆3.0”母计划，科隆展览的重要数字化平台还包括“创新-组织-基础设施”策略。
考虑到在商务活动中，技术的发展与变革会对会展业务产生影响，科隆计划为超过700名员工提供软件与移动设备方面的最新培训。科隆展览首席执行官Herbert Marner表示，当前，科隆已引进客户云（Cloud for Customer）操作系统与个性化市场营销系统，拥有全球范围内极为先进的IT设备。
投资古巴论坛在京成功举办
12月1日，由中国贸促会和古巴国家商会共同主办的投资古巴论坛在北京成功举办。中国贸促会副会长尹宗华和古巴外贸外资部部长罗德里格·迪亚斯出席论坛并致辞。
马尔米耶卡部长等古方政府官员介绍了古巴吸引外国投资的政策、法规、机遇和优势等，对中国企业赴古巴投资表示热烈欢迎。希望通过本次论坛活动，双方企业能够取得务实的合作进展。两国来自农业、信息、金融、文化等领域的200余位企业代表与会进行了业务洽谈和商业对接。
《2016中国外贸服务市场调查报告》显示：贸易配对服务受青睐
10月12日，由机械工业信息研究院《进出口经理人》杂志社与阿里巴巴研究院联合主办的2016中国进出口经理人年会暨中国企业“走出去”风险管理研讨会在北京举行。
会议发布的《2016中国外贸服务市场调查报告》年度报告显示，参展企业目前最青睐的服务是贸易配对服务（15.2%），希望通过配对提高与海外买家的面对面洽谈效率。紧随其后的服务需求为扩大热门展览资源、加强宣传、更低的参展费用等。调查也显示，受访企业年均参展频率为2.9次，比上一年提高0.3次。而与企业开拓市场的需求相符成为企业选择展会的首要考虑因素（31.8%）。
More than a “nice to have” – the basis for the future
In order to equip company employees to undertake the digital strategy， Koelnmesse has made the necessary investments. In addition to Masterplan Koelnmesse 3.0， the digital strategy iIOI （Innovation， Organisation， Infrastructure） is intended as a further significant measure. Given that technological developments and changes in business processes will also affect the trade fair business， the employees numbering around 720 will be brought right up to date on issues relating to software and mobile devices. With the introduction of the operating system Cloud for Customer， in short C4C， and the Hybris marketing system， the company now has the most modern IT architecture worldwide， according to CEO Herbert Marner.
China-Cuba Business Forum held in Beijing
On 1 December， China-Cuba Business Forum was held in Beijing. The forum was c0-hosted by CCPIT and Cuba Chamber of Commerce. Leaders from the two organizations gave welcome speeches and government officials introduces bilateral investment environment. About 200 delegates from the fields of agriculture， information， finance and culture attended.
Research shows business match service is mostly valued by Chinese exhibitors
On 12 October， released by Imp-Exp Executive magazine， the 2016 China Foreign Trade Service Market Research Report shows that for Chinese exhibitor at overseas exhibitions， business match service is most demanded. Other services highly favored are： more booths from popular exhibitions， more public exposure， and lower exhibition fee. The research also finds that original market development plan is the major factor for choosing exhibitions.
考虑到在商务活动中，技术的发展与变革会对会展业务产生影响，科隆计划为超过700名员工提供软件与移动设备方面的最新培训。科隆展览首席执行官Herbert Marner表示，当前，科隆已引进客户云（Cloud for Customer）操作系统与个性化市场营销系统，拥有全球范围内极为先进的IT设备。
投资古巴论坛在京成功举办
12月1日，由中国贸促会和古巴国家商会共同主办的投资古巴论坛在北京成功举办。中国贸促会副会长尹宗华和古巴外贸外资部部长罗德里格·迪亚斯出席论坛并致辞。
马尔米耶卡部长等古方政府官员介绍了古巴吸引外国投资的政策、法规、机遇和优势等，对中国企业赴古巴投资表示热烈欢迎。希望通过本次论坛活动，双方企业能够取得务实的合作进展。两国来自农业、信息、金融、文化等领域的200余位企业代表与会进行了业务洽谈和商业对接。
《2016中国外贸服务市场调查报告》显示：贸易配对服务受青睐
10月12日，由机械工业信息研究院《进出口经理人》杂志社与阿里巴巴研究院联合主办的2016中国进出口经理人年会暨中国企业“走出去”风险管理研讨会在北京举行。
会议发布的《2016中国外贸服务市场调查报告》年度报告显示，参展企业目前最青睐的服务是贸易配对服务（15.2%），希望通过配对提高与海外买家的面对面洽谈效率。紧随其后的服务需求为扩大热门展览资源、加强宣传、更低的参展费用等。调查也显示，受访企业年均参展频率为2.9次，比上一年提高0.3次。而与企业开拓市场的需求相符成为企业选择展会的首要考虑因素（31.8%）。
More than a “nice to have” – the basis for the future
In order to equip company employees to undertake the digital strategy， Koelnmesse has made the necessary investments. In addition to Masterplan Koelnmesse 3.0， the digital strategy iIOI （Innovation， Organisation， Infrastructure） is intended as a further significant measure. Given that technological developments and changes in business processes will also affect the trade fair business， the employees numbering around 720 will be brought right up to date on issues relating to software and mobile devices. With the introduction of the operating system Cloud for Customer， in short C4C， and the Hybris marketing system， the company now has the most modern IT architecture worldwide， according to CEO Herbert Marner.
China-Cuba Business Forum held in Beijing
On 1 December， China-Cuba Business Forum was held in Beijing. The forum was c0-hosted by CCPIT and Cuba Chamber of Commerce. Leaders from the two organizations gave welcome speeches and government officials introduces bilateral investment environment. About 200 delegates from the fields of agriculture， information， finance and culture attended.
Research shows business match service is mostly valued by Chinese exhibitors
On 12 October， released by Imp-Exp Executive magazine， the 2016 China Foreign Trade Service Market Research Report shows that for Chinese exhibitor at overseas exhibitions， business match service is most demanded. Other services highly favored are： more booths from popular exhibitions， more public exposure， and lower exhibition fee. The research also finds that original market development plan is the major factor for choosing exhibitions.