企业文化是企业的核心竞争力之一。当前我国民营企业在提升文化竞争力方面存在认识不足,缺乏有个性的企业文化等问题。因此,民营企业不仅需要创新,营造有特色的企业文化,还需要增强员工对企业文化的认同与参与,以此来提升企业的文化竞争力。 Corporate culture is one of the core competitiveness of enterprises. At present, private enterprises in our country have problems of lack of understanding in enhancing their cultural competitiveness and lack of individual corporate culture. Therefore, private enterprises not only need to innovate, to create a distinctive corporate culture, but also need to enhance employee recognition and participation of corporate culture in order to enhance their cultural competitiveness.