论文部分内容阅读
宁波是典型的外贸大市,加快推进出口品牌建设,不仅是国家赋予的探路先行的重大历史使命,更是自身加快培育发展新动能、打造发展新引擎、厚植发展新优势的重要载体。宁波出口企业一定要抓住“中国制造2025”试点示范城市建设的契机,紧密对接国家战略布局,响应国家“一带一路”倡议,通过海外投资、并购、建厂、人才引进等多种方式大力培育出口品牌;积极建立企业品牌管理体系,提升内在素质,夯实品牌发展基础;抢占外贸新业态品牌空间,依托互联网技术,发挥国家跨境电商综合试验区优势,开拓多元化市场,让更多的宁波品牌参与到全球市场竞争中去。
Ningbo is a typical foreign trade market. Speeding up the construction of export brands is not only a major historical mission pioneered by the state, but also an important carrier for accelerating the cultivation of new momentum and for building a new engine for development and for planting new advantages in development. Ningbo export enterprises must seize the opportunity of building a pilot city for “China-made 2025” pilot projects, closely match the national strategic layout and respond to the national “Belt and Road Initiatives”. Through overseas investment, mergers and acquisitions, construction of factories and introduction of qualified personnel, To vigorously cultivate export brands in different ways; To establish an enterprise brand management system, enhance its internal quality, lay a solid foundation for brand development; Pioneer brand space for foreign trade, relying on Internet technology, give full play to the advantages of cross- Let more Ningbo brand participate in the global market competition.