随着电视媒体的产业化和市场化,国内电视业竞争日趋激烈,电视传媒开始注重品牌建设和差异化来巩固和扩大收视份额。作为内容建设和产业经营的必要要素,活动运营对电视传媒影响力、竞争力的助推作用日益凸显,活动经济也应运而生。在此背景下,各级电视台都 With the industrialization and marketization of the television media, the domestic television industry is increasingly fiercely competitive. The television media has begun to focus on brand building and differentiation to consolidate and expand the viewing share. As an essential element of content construction and industrial management, the influence of activity operation on the influence and competitiveness of the television media has become increasingly prominent, and the activity economy has emerged as the times require. In this context, all levels of television stations are