在争夺客户的战争中,价格战是企业管理者手中最常挥动的武器。以低价吸引人固然无可厚非,但相互报复性的降价只会给整个行业带来利润的急剧下降。如今,美国市场上的企业很害怕“中国价”——中国企业的价格总比竞争对手低30%—50%。相反,过去的十几年内,美国等发达国家企业的价格战却比较少。可口可乐等传统企业不仅不打价格战,反而不时提价。对此,沃顿商学 In the battle for customers, the price war is the most often waving weapon in business managers. To attract low prices is understandable, but the retaliatory price cuts will only bring a sharp drop in profits for the entire industry. Today, companies in the U.S. market are scared of “Chinese price” - Chinese companies are always 30-50% cheaper than their competitors. On the contrary, in the past ten years, the price war between developed country enterprises such as the United States and other countries has been relatively small. Traditional companies such as Coca-Cola not only do not price war, but from time to time raise prices. In this regard, Wharton Business