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“越是民族的,就越是世界的”——这是人们谈到文化话题时惯常的说法。将这句“名言”引用到省级卫视频道的定位上,湖北卫视做了这样的解读:优质的区域性资源,就是具有全国价值的传播元素——尤其是在观众细分日益加剧,具备大众传播特性的共享资源日趋稀缺的背景下。同时,只有采取差异化竞争策略,才能扬长避短,找准频道的最佳定位。
“The more nations are, the more worldly ones are” - a common saying when people talk about cultural topics. To quote this famous quotation on provincial TV channels, Hubei Satellite TV made the following explanation: High-quality regional resources are the elements of communication with national values - especially as the audience segment deepens, Under the background of increasingly scarce shared resources with mass communication characteristics. At the same time, only by taking a differentiated competitive strategy to avoid weaknesses and identify the best channel positioning.