通过对夏河县旅游资源优势的分析 ,提出了旅游资源优势转变为产品优势的模式 ,并从宣传和企业角度阐述了如何取得市场优势 ,最后指出政府的主导作用是旅游业产业优势确立的关键因素 ,旨在为西北地区资源导向型旅游地如何确立旅游产业优势提供借鉴 Based on the analysis of the advantages of tourism resources in Xiahe County, this paper puts forward the mode of changing the advantage of tourism resources into the advantage of products, and expounds how to obtain market advantage from the perspective of publicity and enterprise. Finally, it points out that the leading role of government is the key factor to establish the advantages of tourism industry. , Aimed at providing reference for how to establish the advantages of tourism industry in the resource-oriented tourist areas in Northwest China