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一个新的保健品经过市场预测,决定上市,首先要分析以下问题:1、我们的消费人群是谁?他们的消费习惯、消费需求有哪些?2、我们产品的属性、质量、效果、包装、价格是否符合消费者习惯与需求。3、这些消费群接受信息的主要通道是哪些?产品信息与他们会发生哪些接触点?4.初始阶段对消费者重点达成的目标是什么?围绕这个目标最有效的诉求内容.诉求方式是什么?5、如何整合最有效的诉求内容与方式将我们的产品与服务信息最大层面地传递给我们的消费者.并培育起品牌亲情?
A new health care products after market forecast, decided to go public, we must first analyze the following questions: 1, our consumer crowd who? Their spending habits, consumer demand which? 2, our product attributes, quality, effectiveness, Whether the price is consistent with consumer habits and needs. 3. What are the main channels through which these consumer groups receive information? What are the points of contact between product information and their customers? 4. What are the primary goals for consumers in the initial phase? What is the most effective appeal around this goal? 5, how to integrate the most effective content and the way the demands of our products and services to the maximum level of information passed to our consumers and cultivate the brand of affection?