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一、广告是何物?何谓广告?即广而告之。当今社会,可以说无人不知无人不晓。广告是“通过报纸、杂志、电台、电视台等传播媒体介绍产品(商品),服务并传递信息,以求促进销售和商业服务的一种宣传方式”。说白了就是放开“嗓门”吆喝,说得再文雅简洁,就是“商业与文化相结合的产物”。从经济学角度讲:广告在
First, what is advertising? What is advertising? That is widely advertised. In today’s society, it can be said that nobody knows everyone. Advertising is “a means of propaganda through the use of newspapers, magazines, radio stations, television stations, etc. to introduce products (commodities), and to serve and transmit information in order to promote sales and commercial services.” To put it bluntly, it is to let go of “keep the door” and sip it, and to put it plainly and succinctly is the product of a combination of business and culture. From an economic point of view: advertising is