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政策的主动干预代表着管理部门对行业发展的预期,但落实到真人秀节目的实际运作中,应该坚持政府引导和市场调节的两轮驱动。推出创新资金投入方式,健全政府采购、项目补贴、贷款贴息、捐资激励、黄金时间准入、节目评奖评优等鼓励制度,大力推动明星真人秀以外的节目类型的成熟,市场就自然会回归理性,政策引导和市场调节才能形成促进真人秀节目健康发展的合力。
Policy interventions represent the expectations of the management of the development of the industry, but the reality of reality programs to implement the actual operation, should adhere to the government guidance and market regulation of the two-wheel drive. Promote innovative ways of investing funds, and improve incentives such as government procurement, project subsidies, loan interest subsidies, donation incentives, access to prime time, program awards, and other programs to vigorously promote the types of programs beyond the reality show, the market will naturally return to rational Policy guidance and market regulation can form a synergy for the healthy development of reality TV programs.