针对市场营销理论本土化不够、本科生接触市场营销实践较少以及教学学时有限等特点,本文提出将市场营销学划分为五个模块,理论课与实践课相结合,通过多种教学方法增强技能训练,提高学生对营销理论的理解,增强学生的职业技术水平。 In view of the inadequate localization of marketing theory, less exposure to undergraduate marketing practices and limited teaching hours, this paper proposes that marketing is divided into five modules, combining theoretical and practical lessons, and enhancing skills through various teaching methods Training, improve students ’understanding of marketing theory and enhance students’ professional and technical level.