新闻事实是千姿百态、千变万化的,新闻标题自然也随之变化多端。从某种角度来说,标题是新闻的再创作。目前见诸报端的新闻标题,形式多样。这里,笔者想从运用修辞方式,谈谈制作标题的形式与方法。运用修辞方式制作标题,不仅有助于标题的准确、简洁、鲜明,而且往往能使标题别致、新颖、生动,富有文彩,以致具有“言有尽而意无穷”的魅力。那样的标题,编辑一见,屡屡“钟情”。不消说,它对提高稿件命中率可大助一臂之力。对读者来说,无疑具有很大的吸引力。运用修辞方式制作标题,笔者撷其要者,略述如下。 News fact is mixed, ever-changing, news headlines naturally will be varied. In some ways, the title is a re-creation of news. News headlines at the moment, in various forms. Here, I would like to use rhetorical methods to talk about the form of production of titles and methods. Using rhetorical methods to produce titles not only helps the title to be accurate, concise and clear, but often makes the title chic, novel, vivid and rich in text color, so that it has the charm of “words with infinite meaning.” That title, edit a see, often “love.” Needless to say, it can be a big help in improving manuscript hit rates. For readers, there is no doubt that has great appeal. The use of rhetorical production of the title, the author pick the most important person, outlined below.