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一个企业的品牌形象需要长期的经营与积累。整体形象的一致性,使得人们对该品牌形象形成长期沉淀,从而加深对企业的认识。企业整体形象一致性的关键是品牌视觉载体,因为受众是通过品牌视觉载体如标志、名片等对品牌的性质、价值和理念等品牌要素等进行认知。品牌形象是企业的无形资产,是企业价值理念的集中体现,是企业生存发展的主要依托和开拓与占领市场的标签和通行证。品牌形象是一个企业形象的物质基础,是企业产品质量、性能、设计、价格等要素在社会公众中的整体表现。
An enterprise’s brand image needs long-term management and accumulation. The overall image of the consistency, making people form a long-term precipitation of the brand image, thereby deepening the understanding of enterprises. The key to the consistency of overall corporate image is brand visual carrier, because audiences recognize brand elements such as brand nature, value and concept through brand visual carrier such as logo and business card. Brand image is the intangible assets of the enterprise, is the concentrated embodiment of the concept of enterprise value, is the main support for the survival and development of enterprises and the development and occupation of the market labels and permits. Brand image is the material basis of a corporate image, which is the overall performance of the enterprise in terms of product quality, performance, design, price and other factors in the public.