地方特色的电视节目,是指依托本地特色文化,充分发挥电视媒介手段,满足观众文化需求,并在地方特色文化传承中发挥应有作用的节目。宁海县广播电视台开办的《人意山光》节目,不仅为地方电视台提供了广阔的表现领域和较大的创新空间,而且由此带来的差异性又赋予了地方电视独特的风格和内涵。1、鲜明的地域特色塑造电视节目品牌形象的关键一步是对栏目进行鲜明准确的定位。《人意山光》定位具有地域性特色,服务本地受众,体现本地文化,做足本地文章。通过对本县自然风貌、 Local characteristics of television programs, refers to relying on local characteristics of culture, give full play to television media tools to meet the audience’s cultural needs, and cultural heritage in the local culture to play its due role in the program. The Ningyi Shanghuang program run by Ninghai Radio and Television Station not only provided broad expression areas and great innovation space for local TV stations, but also brought the unique style and connotation of local TV stations. 1, distinctive geographical features shaping the brand image of the TV program is a key step is a clear and accurate positioning of the column. “Italian mountain light” positioning with regional characteristics, serve the local audience, reflect the local culture, do local articles. Through the natural style of this county,