近期一些新闻媒体上不断有文章发表,说出版社利用国家保护性的垄断政策在牟取“暴利”,他们把所谓的市场疲软主要归结在图书定价过高这个焦点上,似乎出版社在随意定价、抬高图书价格,甚至有的还建议国家应当恢复用行政手段对图书定价的控制和管理。上述观点,虽然有一定的片而性,但他同时也给我们这些处在由计划经济向市场经济转型期的出版经营管理者提出一个严肃的课题,就是应当认真学习掌握市场经济规律,合理核定图书价格。 Recently, some news media published articles in an endless stream, saying that publishers use “national protective monopoly policies” to make “huge profits.” They mainly attribute the so-called market weakness to the over-pricing of books. It seems that publishers are arbitrarily pricing, Raise the price of books, and some even suggest that the state should resume the control and management of book pricing by administrative measures. Although the above point of view has a certain degree of fragility, he also poses a serious issue for us to those publishing and management managers who are in the transition from a planned economy to a market economy: they should conscientiously study and master the law of market economy and rationally check Book prices.