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宁波市建材房地产开发有限公司开发建设的“新时代”项目从项目设计、规划到设施的用材、售后的物业管理等,都选择著名企业和著名品牌,强调产品的品质建设,把“品质”作为楼盘的最大卖点。不久前,该项目在“2004首届中国建筑艺术双年展”中获得“中国国际居住建筑社区景观艺术金奖”。从2004年12月19日开盘至今,绝大多数的客户对该项目的品质无可厚丰,品牌战略在这个项目中得以成功运用。
Ningbo Building Materials Real Estate Development Co., Ltd. development and construction of “new era” project from the project design, planning to the use of timber, after-sales property management, have chosen well-known enterprises and famous brands, emphasizing the quality of product construction, the “ Quality ”as the biggest selling point of real estate. Not long ago, the project won the Gold Medal of Landscape Architecture in China International Residential Building Community in the 2004 First China Architecture Biennale. Since the opening of December 19, 2004, the vast majority of customers have had nothing to gain from the quality of the project. The brand strategy has been successfully applied in this project.