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随着电子传播技术的发展，欺洲的媒介在制度管理和所有制等方面都发生了明显的变化。作者分析了变化过程、变化后的现状，并指出了变化的趋向。作者认为，目前欧洲的状况是，公有的广播电视不再具有垄断地位，公共服务公司和商业公司并存是欧洲的普遍现象；利用卫星技术的跨国公司非常活跃，由于实际上无法实现对跨国传播的管制，不得不在欧共体内进行协调；积极发展新技术，并试图统一技术基础；一个公司拥有多种媒体的趋势十分明显。作者指出，由于大量公司的出现和国家作为管理者的地位的削弱，私有化正在导致日益激烈的竞争。
With the development of electronic communication technology, there has been a clear change in the media of bullying the island in terms of system management and ownership. The author analyzes the process of change, the status quo after the change, and points out the trend of change. The author argues that the current situation in Europe is that public broadcasting no longer has a monopoly position and that the coexistence of public service companies and commercial companies is a common phenomenon in Europe; transnational corporations that use satellite technology are very active and are virtually unable to achieve cross-border Regulation, had to be coordinated within the EC; actively developed new technologies and tried to unify their technical base; the trend for a company to own multiple media was clear. The authors note that privatization is leading to increased competition due to the emergence of a large number of companies and the erosion of the country’s status as a manager.