随着市场经济的不断完善和日益成熟,企业的品牌建设与管理问题已经逐渐受到企业和社会的高度重视。品牌的建设对社团的活动有着积极的影响,可以提升社团活动的影响力,下面文章就以房地产社团为例对品牌建设的意义进行阐述。 With the continuous improvement of the market economy and maturing, the problem of brand building and management of enterprises has been gradually attached great importance to by enterprises and the society. The construction of the brand has a positive impact on the activities of the association, which can enhance the influence of the association’s activities. The following article elaborates the significance of the brand construction by taking the real estate community as an example.