眼下,电视广告传播范围广,拥有观众多;形象直观,见效甚快,自然在广告大潮之中处于领先地位。不管你喜也罢,烦也罢,只要电视机一打开,广告就会源源不断地播出,终会收到社会效应。在这些电视广告中,内容新颖、色彩悦目、格调高雅者目前还不占多数,多数则是陈词滥调,趣味庸俗。电视广告为什么“公式化”的倾向那么严重?了无新意的结果无非使他自己达不到宣传的目的。人们不会看见张飞提矛上马而买他的酒或冰箱;美人出浴也未必给他 Right now, television advertising spread a wide range, with a large audience; visual image, effective soon, naturally in the tide of advertising in a leading position. Regardless of whether you are happy or annoying, advertising will be a steady stream as soon as the television is turned on, and will eventually receive social effects. In these TV commercials, the content is novel, the color is pleasing to the eye, and the elegant style is not yet accounted for by the majority. Most are clichés and interesting vulgarities. Why is the tendency for TV ads to “formulate” so serious? An unintended result is nothing less than the purpose of propaganda. People will not see Zhang Fei spear his horse and buy his wine or refrigerator; beauty bath may not give him