2008年中国传媒创新背景2008年是不平凡的一年。这一年,中国传媒业共同经历磨难,共同分享光荣,共同面临激烈竞争的市场,共同接受新媒体带来的严峻挑战,共同感受国际金融危机的阵阵寒意。2008年我国的特点是:大事多,喜事多,难事多。汶川地震、北京奥运、三聚氰胺事件、纸张涨价、广告下滑、金融危机等,2008年在为新闻媒体提供了大量新闻话题的同时,对 2008 China Media Innovation Background 2008 is an extraordinary year. During this year, the media in China shared their suffering and shared their glories and jointly faced fiercely competitive markets. They jointly accepted the harsh challenges posed by the new media and shared the chill of the international financial crisis. The characteristic of our country in 2008 is: major events, happy events and more difficult things. Wenchuan earthquake, Beijing Olympic Games, melamine incident, paper prices, advertising slips, the financial crisis, etc., in 2008 for the news media has provided a large number of news topics at the same time,