图书品牌是指出版者(即出版社)的名称(即社名)、标志(如社徽)、术语(如社训)和图书书名,或其组合,其主要功能在于区别不同出版者的出版物或同一出版者的不同出版物。对于出版社来讲,图书品牌无异于商品的商标,图书品牌是读者选购图书的重要依据。现在市场上重复选题的图书很多, The book brand refers to the name of the publisher (ie, the publishing house), the logo (such as a club emblem), the terminology (such as social training) and the title of a book, or a combination thereof whose main function is to distinguish the publication of different publishers Different publications by the same publisher. For publishers, the book brand is no different from the trademarks of goods, book brands is an important basis for readers to buy books. Now repeat the title of the market a lot of books,