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技术的驱动下营销发生的变化。在数据和连接无处不在的今天,营销越来越离不开信息技术。Gartner的最新研究报告表明,67%的营销组织将在两年内增加与技术相关的预算,预计到2017年,CMO花在技术上的时间和精力将超过CIO。那么,在IT的驱动下,营销在发生怎样的变化?时趣Social Touch是国内领先的数字营销策略、软件和数据解决方案提供商,CEO张锐认为,企业营销核心工作流程迄今大致经历了三个不同发展阶段:广告投放时代、数字营销时代以及移
Technology driven marketing changes. Today, with data and connectivity ubiquitous, marketing is increasingly dependent on information technology. According to the latest Gartner research report, 67% of marketing organizations will increase their technology-related budgets within two years. It is estimated that by 2017, CMOs will spend more time and energy on technology than CIOs. Then, under the drive of IT, what is the change of marketing? Time interest Social Touch is a leading digital marketing strategy, software and data solutions provider, CEO Zhang Rui believes that the core business workflow so far has experienced three A different stage of development: the era of advertising, digital marketing era and shift