电影片名的翻译“不是文本翻译,而是广告翻译”。现代广告学认为,广告应体现五个方面的作用:提供信息、争取顾客、保持需求、扩大市场、确保质量。在翻译电影片名的过程中要本着在忠实于电影内容的基础上,充分考虑译语观众效应的原则。 The translation of a movie title is “not a text translation but advertising translation.” Modern advertising believes that advertising should reflect the role of five aspects: providing information, striving for customers, maintaining demand, expanding the market, and ensuring quality. In the process of translating movie titles, it is necessary to fully consider the principle of the audience effect of the translated language on the basis of being faithful to the content of the movie.