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近年来,随着网络的迅速发展和普及,我国网民的数量也在持续增长。若能将这庞大的网民群体发展成为潜在的消费群体,那给企业带来的效益必是惊人的。在网络经济环境中,企业更加需要对消费者的购物心理进行深入分析,从而得出切实有效的营销策略,以求在激烈的市场竞争中立于不败之地。
In recent years, with the rapid development and popularization of the Internet, the number of Internet users in our country has also continued to grow. If we can develop this huge group of Internet users into potential consumer groups, then the benefits to the enterprise will be staggering. In the network economic environment, enterprises need more in-depth analysis of consumer shopping psychology, and thus come to an effective marketing strategy in order to fierce competition in the market remain invincible.