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高职院校实训基地建设是校企合作的新模式,市场营销专业校内实训基地建设也提上了日程。本文对校内生产性实训基地的含义、基本特征进行阐述,提出市场营销专业实训基地的建设模式。
The construction of practical training bases in higher vocational colleges is a new mode of cooperation between schools and enterprises. The construction of practical training bases in marketing schools is also put on the agenda. This article expounds the meaning and basic characteristics of productive training base in school and puts forward the construction mode of marketing practical training base.