本文从婚姻制度、婚恋习俗、婚恋观点三个方面对商周的婚恋文化进行了考察分析,结论是:商周虽然实行的是夫权制度下的一夫一妻制,但由于社会依然保留了部分原始习俗,才使得妇女在婚恋活动中较为自由,对妇女的贞节观也很淡漠. This article from the marriage system, the marriage custom, the view of love and marriage from three aspects of the Shang and Zhou marriage and love culture were investigated and analyzed, the conclusion is: although the implementation of the Shang and Zhou Dynasty is a monogamy under the system of the husband, but the community still retains part of the original Custom, it makes women more freedom in marriage and marriage, women’s chastity is also very indifferent.