在当前的教育领域中,技师院校所代表的职业教育是一个十分重要的组成部分,目标是为社会培养应用型、技术型的人才。在技师院校视觉传达教学当中,为了提高学生视觉传达设计的能力与素质,应当注重对艺术素养的培养和提升,从而让学生能够在毕业之后更好的适应工作岗位。基于此,本文结合视觉艺术素养的概念,对其其在视觉传达教学中的意义和措施进行了研究。 In the current field of education, vocational education represented by technician colleges and universities is a very important part. The goal is to train applied and technical talents for the society. In the teaching of visual communication among technicians and universities, in order to enhance the ability and quality of students’ visual communication design, attention should be paid to the cultivation and promotion of artistic accomplishments so as to enable students to better adapt to their jobs after graduation. Based on this, this article combines the concept of visual art accomplishment to study its meaning and measures in visual communication teaching.