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微信是时下最强势的移动互联网产品,用户数量已逼近4亿。微信公众平台是腾讯在2012年适时推出的自媒体开放平台,一经推出即受到热烈追捧。本文将从微信公众平台的媒介属性出发,研究基于此平台的自媒体传播特性,也将探究自媒体盈利模式问题。
WeChat is nowadays the most powerful mobile Internet products, the number of users has approached 400 million. WeChat public platform is Tencent’s timely launch of self-media in 2012, open platform, once launched that is warmly sought after. Based on the media attributes of WeChat public platform, this paper studies the self-media communication characteristics based on this platform and also explores the self-media profit model.