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我国自2001年实施中国名牌战略以来,已在346类产品中产生了1957个中国名牌产品,涉及我国许多重要行业。这些名牌产品在促进行业、企业良性发展方面正发挥着积极的作用。各行业通过实施名牌培育工程,增强了企业的品牌发展意识,加快了各个行业产业结构、出口结构的调整力度,使资源不断向优势企业倾斜,各个行业迈向国际市场的步伐不断加快,参与国际市场竞争的能力日益增强,树立了中国制造的新形象。下面这组报道对部分行业在名牌战略推动下的进步,做了专门介绍。
Since the implementation of China’s famous brand strategy in 2001, China has produced 1957 Chinese brand-name products in 346 categories of products, involving many important industries in our country. These brand-name products are playing an active role in promoting the sound development of industries and enterprises. Through the implementation of brand-name cultivation projects in various industries, the awareness of brand development of enterprises has been enhanced, the adjustment of industrial structure and export structure of various industries has been accelerated, resources have been continuously leaning toward superior enterprises, and the industries are gradually accelerating into the international market. The ability to compete in the market is increasing day by day, setting a new image made in China. The following group of reports on the part of the industry in the promotion of brand-name strategy, made a special introduction.