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随着高校招生生源之争越来越激烈,作为举办高等教育的历史较短、层次低的高职院校,做好招生宣传工作更加尤为重要,如何建立高职院招生宣传长效机制已成为高职院招生工作的重中之重。本文在分析建立高职院招生宣传长效机制的必要性和主要困难的基础上,结合自身的工作实践,提出了建立高职院招生宣传长效机制的几项措施。
As the competition for enrollment of students in colleges and universities becomes more and more fierce, as a higher vocational college with a short history and a low level of holding higher education, it is even more important to do a good job in admissions promotion. How to establish a long-term mechanism of enrollment promotion in higher vocational colleges has become The Top Priority of Enrollment in Higher Vocational Colleges. Based on the analysis of the necessity and major difficulties of establishing a long-term mechanism for recruiting students in higher vocational colleges, this paper puts forward several measures to establish a long-term mechanism for recruiting students in higher vocational colleges based on their own work practices.