随着经济的发展,我国的商业插画逐渐繁盛,特别是近十几年的时间里得到了较好的发展,相关的理论研究也取得了进展,但是“插图”与“插画”的概念问题一直困扰着中国的设计实践与理论研究。本文从“图”、“画”的词语选择变迁上分析词汇的选择是社会经济状况的变迁、经济状况变迁对人们心理的影响以及国外思想观念的影响的综合体,“插图”进入历史,“插画”得到全新的发展是历史的选择。 With the development of economy, the commercial illustration in our country is gradually prosperous, especially in recent ten years. The relevant theoretical research has also made some progress, but “illustrations” and “illustrations” The conceptual issues have plagued China’s design practice and theoretical research. This paper analyzes the choice of vocabulary from the changes of the choice of words in “picture ” and “painting ” as the synthesis of the changes of social economic status, the influence of changes in economic conditions on people’s psychology and the influences of foreign ideas and concepts “Enter history, ” Illustration "Get a new development is the choice of history.