《理解媒介》是麦克卢汉的成名作。1964年该书出版,由于其新颖而富有争议性的论断,在西方社会引起了震荡,也确立了麦克卢汉作为20世纪杰出的媒介思想家的地位。在这本书里他阐发了“媒介是人的延伸”、“媒介即信息”、“冷媒介热媒介”等被后人称作是“奇思妙想”的媒介三论。 “Understanding Media” is McLuhan’s fame. The book, published in 1964, caused turmoil in Western society due to its novel and controversial assertion and established McLuhan as an outstanding media thinker of the twentieth century. In this book, he expounds the media three theories which are later described by his descendants as “wonderful ideas”, including “media is an extension of man”, “media is information” and “medium for cooling medium”.