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由于企业发展的经济目标和社会目标经常处于深沉的张力之中,也使企业不经意间就迷失在自身所扮演的“经济人”角色和“社会人”角色之中。事实上,二者并不矛盾,因为任一目标的最大化都将受到另一目标的制约。强调企业的社会属性、强调企业对社会责任的承担,正是对传统意义上企业过分追求自身经济效益最大化原则的补充和修正,以使企业在角色平衡中获得更为持久的发展。本文以此为主线,具体分析了企业的角色特征、企业承担社会责任的动因和路径选择等问题。
As the economic and social goals of the enterprise are often under intense tension, they also make enterprises inadvertently lose themselves in the roles of “economic man” and “social man” they play. In fact, the two are not contradictory, because the maximization of any one goal will be subject to the other goal. Emphasizing the social attributes of enterprises and emphasizing the enterprises’ commitment to social responsibilities are exactly the supplement and amendment to the principle of enterprises pursuing the maximization of their own economic benefits in the traditional sense so as to enable the enterprises to achieve more sustainable development in the role balancing. This article takes this as the main line, analyzes the characteristics of the enterprise, the motivation of the enterprise to undertake the social responsibility and the route selection.