在打印机耗材和办公用品领域,珠海泛凌贸易有限公司颇有一点名气,作为天威、飞马、立创等品牌的打印机耗材的总代理,其2001年总销售额达到1.1亿元。2002年5月初,泛凌公司总经理李兴尧提出了新的设想,他表示,如果政府能放宽关于外资企业进入连锁经营领域的限制,泛凌希望能在国内设立300家专卖店,以提供比现行的特许经营更好的专业服务。泛凌公司的前身是安捷商行,自1995年成立以来,泛凌选择大型城市,分华南、华东、华北和东北4个区,建立了11家分公司,并且在全国各地建立了2000多家经销商组成的销售服务网络,另有16家专卖店已经开业。因此,泛凌目前是由特许代理和专卖店两个渠道直接面向最终用户,负责售后服务、技术支 In printer supplies and office supplies, Zhuhai Pan Ling Trading Co., Ltd. quite a little fame, as Tianwei, Pegasus, Li Chong and other brands of printer supplies distributor, its total sales in 2001 reached 110 million yuan. In early May 2002, General Manager Li Xingyao of Pan Ling proposed a new vision. He said that if the government can relax restrictions on the entry of foreign-funded enterprises into the chain business, Pan Ling hopes to set up 300 specialty stores in the country to provide more services than existing ones The franchise better professional services. Pan Ling company’s predecessor is Ansett firm since its establishment in 1995, Pan Ling select large cities, sub-South China, East China, North China and Northeast 4 districts, established 11 branches and throughout the country established more than 2,000 Distributor sales service network, and another 16 stores have been opened. Therefore, Pan Ling is currently by the franchise agency and store two channels directly for the end-user, is responsible for after-sales service, technical support