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SWOT-PEST分析法是一种能有效识别自身优势与劣势、判别机遇与挑战的战略分析方法。通过分析得知:北京市在体育产业发展的内部条件方面即有利的区位环境、扎实的经济基础、丰富的体育赛事、体育基础设施健全、高等院校和科研机构云集等优势,也有体育产业占GDP比重小、产业结构不合理、体育经营管理人才匮乏和体育管理体制问题突出等多个不利因素;在外部条件方面有体育产业新政出台、产业园区建设规划、居民收入持续增加、体育消费需求旺盛等多个良好的发展机遇,但也面临着后奥运低谷效应的制约、国际知名体育品牌的冲击和空气质量下降等挑战。实现北京市体育产业健康可持续发展,应在全民健身、人才培养、打造国际品牌、完善体育产业发展大环境等方面下功夫。
SWOT-PEST analysis is a strategic analysis method that can effectively identify its own advantages and disadvantages and identify opportunities and challenges. Through the analysis, we know that Beijing is in a favorable position environment, solid economic foundation, rich sporting events, sound sports infrastructure, gathering of institutions of higher learning and scientific research institutions in terms of the internal conditions of sports industry development, as well as sports industry The proportion of GDP is small, the industrial structure is irrational, the lack of sports management personnel and sports management system highlights the many negative factors such as the external conditions in the New Deal introduced the sports industry, industrial park construction planning, residents continued to increase income, strong consumer demand for sports And other good opportunities for development, but also face the post-Olympic trough effect of constraints, the impact of internationally renowned sports brands and air quality challenges such as declining. In order to realize the healthy and sustainable development of the sports industry in Beijing, efforts should be made on such aspects as building a nationwide fitness program, training qualified personnel, building international brands and improving the environment for the development of the sports industry.