受过去计划经济的影响,人们曾有这样一种错觉:工厂的一切工作就是生产产品,所以许多企业拼命上项目、搞生产、注重产值,忽略了市场需求。由此往往导致企业的市场竞争能力疲软。在改革开放的今天,人们愈来愈认识到,市场调研是企业经营活动中一个重要环节。市场调研包括两方面内容:一是市场调 Affected by the planned economy in the past, people once had the illusion that all the work of the factory was to produce products. Therefore, many enterprises desperately went on projects, engaged in production, focused on output value, and neglected market demands. This often leads to a weak market competitiveness of the company. In today’s reform and opening up, people are increasingly aware that market research is an important part of business operations. Market research includes two aspects: First, market adjustment