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新媒体的快速发展,带来了传统媒体与新媒体互融时代,重塑信息时代媒体格局。本文以传统媒体官方微博为研究对象,以舆论表达为切入点,阐述了传统媒体开通官方微博的现状,着重探讨传统媒体通过微博平台进行内容传播和舆论表达,提升舆论引导的能力。
The rapid development of new media has brought the era of mutual integration of traditional media and new media and reshaped the media landscape in the information age. This article takes the traditional micro-blog as the research object and expresses the public opinion as the starting point. It elaborates the current situation that the traditional media launches the official micro-blog and focuses on the traditional media’s content dissemination and opinion expression through the Weibo platform, so as to enhance the guidance of public opinion.